Dressing up like Elvis Presley and riding the SkyScreamer seems to be the way that fans have chosen to mark the opening of this ride. But let's step back and look at the broader phenomenon: if you want to add that extra bit of special sauce to just about any event, get out your Elvis garb.
Why is that? I suppose looking like one of the world's most recognizable entertainers can turn any experience into a show, and why just participate when you can perform? The memories will be made sweeter. Being watched pricks the senses, sharpening the moment. The King himself said it best in a phone call to Dick Clark while serving in the military: "I’m glad that I could come in the Army and do my part, but you’ll never know how happy I’ll be, boy, when I can return to the entertainment world, because once you get a taste of show business, there’s nothing like it."
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